Traditionally social media took a backseat in the construction industry, following the belief that it was predominantly for B2C marketing and customer relations. As social media developed, BAM Construct UK was among the first construction companies to develop a comprehensive strategy. The company’s main goal was to use its social channels to increase engagement with customers and the communities in which it works. To deliver the best possible service, the Marketing team required a tool to monitor and manage its Facebook, Twitter, LinkedIn and Google+ to enable the whole team to respond to comments and messages in a timely manner.
As BAM Construct UK’s social media channels grew, so too did its need for a comprehensive management platform. The first job was to create a list of requirements. These included: access for all team members, the ability to allocate tasks, detailed analytics, a reporting function and better features to help them manage their incoming and outgoing communication. SocialSignIn stood out because of its user-friendly functionalities.
BAM Construct UK’s social media channels are monitored and maintained by a team of in-house Marketing and Communications professionals. The team required a tool that everyone could access, without creating duplicated work. Mukesh Parmar, Marketing Information Manager at BAM Construct UK, said: “At BAM, we are dedicated to delivering excellent service to our customers and the wider communities we work in. This means responding quickly to any comments or enquiries we receive. SocialSignIn offered a platform that allows the whole team to easily monitor and manage all of our social media channels. We can assign tasks to members of the team and then once completed, everyone can see that it’s been actioned. This avoids duplication and ensures that all enquiries are handled efficiently.”
The team at BAM Construct UK is able to monitor the number of mentions their posts receive across all social media platforms, as well as track the number of reposts and retweets. Mukesh said: “The analytics that SocialSignIn offers enable us to track the effectiveness of our campaigns, which is helpful. We are also able to track the top times to post, which social channels are most effective and which links receive the most click-throughs. This data is then fed back into our social media strategy to improve the effectiveness of future campaigns.”