Birmingham City Football Club were looking for the best way to keep their fans up-to-date with the latest information, news and views from the Club, with social media proving the perfect channel. Birmingham City Football Club has built a large and engaged social media following – their Twitter followers have increased by 50% in the past two years – using social networks to provide live match day updates to their growing online community.
Sam Putnam, the Digital & Social Media Manager at Birmingham City Football Club, said: “Keeping our fans up-to-date with transfers, live matchday activity and ticket offers can be difficult in the fast-paced world of football. Traditional marketing methods have their place but can be costly and are not always real-time. By using social media we have found the perfect channel to quickly communicate with our fanbase, in human, personal way.”
SocialSignIn was founded by Ben Nimmo in 2012 and provides organisations across Europe with the “powerfully simple” tools for social customer service, marketing and public relations. With a diverse clientbase spanning sport, leisure, retail and public sector, SocialSignIn is helping leading brands like Birmingham City Football drive clear business impact through social media, such as ticket sales or exceptional customer.