Customer will on average now choose to interact with us using 2-3 different devices and channels. What was once seen as a headache for brands, is now being turned into a huge sales, retention and data opportunity.
By connecting these different touches you deliver consistently high levels of service to the customer and build trust with every interaction.
Unifying your systems and creating a complete chronological history of every interaction across every contact channel makes customer experience more relevant, enjoyable and profitable.
CRM integration is an integral element in driving down costs, improving efficiency and revealing deep social insights – turning the Contact Centre from a cost centre into the “Voice of the Customer” for the wider business to leverage.
How Aston University rejuvenated their social media with a bold new brand and marketing strategy.
How a government body used social media to drive behavioural change and business intelligence.
How a leading retail brand utilised influencer marketing to reach a new demographic