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Hiscox started to create its first social channels in 2009 after witnessing the explosive growth of social media. They realised that social media could become a strong extension of their existing marketing mix, complementing campaigns they were running on more traditional marketing formats and on other digital touchpoints. As the social media landscape expanded and changed, so did how consumers were using those channels. Audiences started to give feedback on products and services, ask customer service questions and use social media as a resource to find content that appealed to their needs and interests. Because of this growth in social media, Hiscox UK decided to scope the market for a solution that would help them harness social media and grow brand awareness.
Gabriel Gonzalez, the UK Social Media Manager at Hiscox, was responsible for finding a solution that would enable Hiscox to establish social media alongside wider marketing efforts. He evaluated countless products but none quite offered the simplicity, security and compliance that he was looking for. Eventually, Gabriel came across UK-based SocialSignIn, and after a brief discussion surrounding requirements, he pencilled in a date for an online demonstration. Guided through the webinar by a knowledgeable and enthusiastic consultant, Gabriel was able to discuss the requirements that Hiscox needed to grow their channels. He left the demonstration impressed with the functionality of the solution; from two factor authentication to having a complete audit trail of activity.
The mobile application was a game changer for Hiscox. It’s clear, functional user interface suited their needs perfectly and enabled them to easily communicate whilst ‘on the move’. It made it easy for Gabriel to manage the social channels while travelling across the UK. He was able to view incoming messages and schedule out content to multiple social networks with ease.
Over the past few years, SocialSignIn & Hiscox have worked closely together to develop the platform further. The partnership approach has enabled him and his team to discuss requirements with SocialSignIn easily. Gabriel said “Since utilising SocialSignIn, our followers have expanded, our klout score has improved, our referral traffic to our blog has increased and they have helped us to discover key characteristics of our social audience – which help us to plan campaigns more strategically. We love the partnership approach it’s reassuring to have a UK team on-hand to resolve questions quickly.”
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