23 Aug How to save time on your Social media content ideas
Thinking of social media content ideas can be one of the most time-consuming aspects of marketing, finding fresh new ways to build trust, engage audiences and add value can be difficult. Providing a constant stream of fresh content for your social following can be hard work, but don’t worry, there are ways to save time whilst still providing quality, branded posts.
One brilliant time-saving method is to source and share third party content. This can help position you as a thought leader and grow your network, while also reducing your workload. Here’s a checklist for the best way to source and share third party content on social media;
1. Check out what your Followers share
A brilliant way to find content to share is by identifying what your followers have been sharing themselves. By looking at what they have been sharing you can get a clearer idea of what your target audience are interested in and whose content they regularly share, helping you to make sure that you are sharing relevant content that resonates with your audience.
2. Build New Relationships
Sharing other people’s content is a great way to expand your network and build reciprocal relationships with other businesses, or improve relationships with your customers by featuring User Generated Content. If you were a cake shop and specialised in Birthday Cakes then partnering with a local party shop could be beneficial for both of you. You could share each other’s content and even create offers for referrals.
3. Gather RSS Feeds
Having a good selection of RSS Feeds will enable you to find content easily and reduce the time spent scouring the net for relevant articles. With some social media management platforms you can easily insert RSS Feeds so that you can share content at the click of a button. With so many RSS Feeds available, this can really streamline your approach to discovering content to share.
4. Believe in Bloggers
There are bloggers specialising in everything, and if you haven’t contacted them yet you should. Bloggers can be brilliant spokespeople for your brand if you build up relationships with them. Check which bloggers your followers are sharing content from and get in touch. For example, if you are a clothes retailer it may be worth seeing if a fashion blogger would be happy to review a jacket from your new line – she gets a free jacket and you get free publicity and content to share.
Tips for Good Practise
Tag in the Author
If you are using someone else’s content it’s good etiquette to tag in their Twitter handle. They will be happy to see that you are acknowledging their hard work and it opens the door to a potential viral conversation.
Be sure to double check before sharing
It’s very important to read and reread content before sharing it so you can ensure that there are no mentions of any competitors or sensitive content. It may sound obvious but it can be tempting to reshare content without thoroughly reading them, especially if you are trusting a blog that usually remains impartial. Never skip this!
Sharing third party content is a brilliant way to save time, build new connections and show the human side of your brand, and with so much compelling content already on the internet, you have the additional benefit of having unlimited resources at your fingertips. It also provides a refreshing change for your social followers and gives you more time to spend on other things. Win win situation!
If you would like more information on how SocialSignIn’s built-in RSS feed and social media marketing module can help you save time and supercharge your ROI – book a demo today!
About the Writer:
Rhiannon Birch is PR & Marketing Coordinator at SocialSignIn. She is passionate about all aspects of writing and enjoys discussing the real-life stories behind social media. With two young children and three dogs, Rhiannon spends her (very little) spare time exploring new places and watching Star Wars.