How to successfully share higher education blogs

With new research papers, events and student successes providing an endless stream of content and inspiration, the challenge for marketing professionals is how make sure that your higher education blog content rises above the noise.

Once you’ve written your compelling new blog, the trick is to find the right channels, timing and messaging to promote it. With so many students hooked on social media, this can be a key channel for distributing your blog through your content and can really help to drum up some excitement – growing reach, followers and engagement.

So, we have created 7 top tips on how to use social media to promote your blogs, helping you to create connections with a previously untapped digital audience and raise your profile and brand.

1 – Check out the competition

Check out what your desired audience are sharing and evaluate what makes a blog post successful by reviewing your competitors. If your students prefer an informal approach with lots of imagery then they may be reluctant to engage with a blog that consists of heavy text, getting the channel strategy right is the main challenge to overcome. Check out these good examples of good Higher Education Blogs, they have been selected as the best of the best. But ensure you don’t copy other bloggers too much though and be true to your own voice. Be sure not to be too formal and to keep the tone of voice conversational.

2 – Get your contacts to help

Give your mailing list the VIP treatment and let them see a sneaky preview. If you let your friends and fellow colleagues know that you are releasing a new blog, you can ask them to share on their own personal social channels. If you are sharing a blog discussing news or announcements then you can highlight that they were the first to know – adding a bit of exclusivity. If you really want to generate extra attention try enlisting the help of key industry influencers who could extend your reach even further.

3 – Push additional traffic to it

Pushing the content out through your social channels is a proven method of driving additional traffic. With social media you have the ability to share your content and give your followers somewhere to discuss it whilst generating additional awareness. If you want to direct more traffic to your featured blog from your website’s homepage, you could experiment with pop-ups or banners. Explore the options but be sure you don’t compromise their user experience.

4 – Start a hashtag

By starting a hashtag around your blog it can help to spread awareness. It’s important that you make it easy to spell, relevant and original. Trending hashtags are hard to achieve but even if it’s just a local trend it’s brilliant free attention. If you ask as many people as possible to join in before you try to get it trending you stand a better chance of success. Be sure to give your followers a reason to join in – you could ask them to share their opinions or thoughts.

5 – Host a webinar to discuss

If you’ve created a blog explaining some ground-breaking research you may want to host a webinar to allow others to contribute their thoughts and opinions. This could be a great chance for you to welcome in opposite theories whilst creating more of a buzz around your discoveries. Webinars are a brilliant way to make new relationships and better current ones. Use social media and e-shots to promote them and there are systems available that can make hosting a webinar simple.

6 – Engage with them

It’s very important that you make time to thank your followers for sharing and commenting on your blog. If they take the time to send you a detailed message explaining how you could improve or further areas of study then you should too. It’s not always realistic to aim to send detailed responses to every inbound message you receive but at least try to give more than a generic “thanks for your feedback”. It helps to keep your organisation and academics human and helps to inject a bit of personality.

7 – Review what works well

Analytics help to make sure that you have the right strategy in place and gives you usable data to improve your strategies. Consistently review your data both during and after the campaign to see which posts generated the most engagement and use this to inform future blogs. It’s helpful to monitor sentiment too so you can evaluate how well it’s been received.

Creating and distributing relevant and informative blog content is a commitment, don’t be downhearted if it takes a few attempts to get into the rhythm and stimulate results. It can take some trial and error to perfect but using our top tips you will give you chance the best chance of success. Now all you need to do is get the kettle on, the biscuits out and let the writing commence.


Rhiannon BirchAbout the Writer:
Rhiannon Birch is PR & Marketing Coordinator at SocialSignIn. She is passionate about all aspects of writing and enjoys discussing the real-life stories behind social media. With two young children and three dogs, Rhiannon spends her (very little) spare time exploring new places and watching Star Wars.

If you’d like to connect on LinkedIn click here or follow her on Twitter @RhiSkywalker