With a large, active following across all social media channels, Manchester City Council is regarded as a leading example of local government digital communications. It promotes campaign and service messages and responds to use enquiries via established platforms such as Facebook and Twitter, as well as increasing real time engagement and awareness through channels such as Instagram Stories and Facebook Live.
Social media is now a prerequisite for modern public sector communications, with customers expecting fast, effective responses that are dealt with first time. For businesses, actions are now more important than impressions, with social media now a key element which contributes to core business objectives such as customer service, communications or PR.
Manchester City Council champions a culture of continuous improvement on existing digital channels, as well as exploring the suitability of new platforms and developments to see if they can add value and improve services for Manchester people.
Ben Nimmo, Founder and CTO at SocialSignIn, said, “We are delighted to welcome such a high-profile organisation as Manchester City Council to our extensive portfolio of local government clients. They are one of the shining lights when it comes to harnessing the power of social media for customer service and communications, and we are thrilled that they see our platform as having the key functionality they need to deliver industry-leading digital communications from all of their departments.”