11th of February 2016

As Featured in: Bar Magazine – March Edition

PRYZM thrives with social branding

With social media being the perfect place to engage and interact with young adults, PRYZM, a popular string of nightclubs and one of the Deltic Group’s key brands, use their social accounts to strengthen their brand by creating a community of engaging, like-minded people.

Using SocialSignIn, the complete solution for enterprise, they have considerably grown their social following, driven engagement and increased their pre-booked sales. “When thinking about social media in our industry, the most important thing is to be consistent with social branding. We’ve created PRYZM’s persona to be ‘one of the gang’ who laughs, jokes and shares memes with the target audience. Building these friendships encourage our followers to share our content and interact with us, helping spread awareness. We implemented SocialSignIn and they enable us to manage our multiple social identities from geographically dispersed locations, through one complete hub and with them our brand is continually protected. With their platform, we can also target age groups and locations to detect potential customers and share posts, videos and photographs from their mobile app in real time allowing us to interact at a more localised level.“ Said Tim Howard, Head of Marketing and Central Operations at the Deltic Group.

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Deltic Group