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Most transport providers use social media in some capacity, but a great deal of them still struggle to realise the full potential of their channels. Traditionally the responsibility of managing social channels sat securely within Marketing Departments, however as customer service trends have developed it’s...

Customers say one thing and do another. The role of Marketing is to help lessen that gap through understanding and data. If you get this right, success will follow. That’s exactly what we did at the UK’s largest late night entertainment operator, the Deltic Group; generating...

With almost every customer-facing organisation at various stages of a channel-shift strategy, it’s a common concern for those managing this to want to remove risk when channel-shifting. Those organisations that really commit to this change are reaping the benefits, with many customers also now expecting...