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Understanding how and why people behave as they do is key to attracting, convincing and converting people with your marketing. It’s not about tricking people into buying your service or product; it’s all about knowing how people behave and marketing yourself respectfully in the most...

A renewed emphasis on true customer-centricity is set to be a cornerstone strategy for leading organisations in 2018. Building your organisation and its functions based on real customer needs, rather than archaic structures and technology, is the sign of a management team that listens, understands,...