Finding a platform that could accommodate multiple users was essential for the club, with many different people operating the three brands’ social media accounts as well as players, attendants and even the groundskeeper using the club’s social feeds.
SocialSignIn has not just equipped Edgbaston with a platform to manage posting match scores and player news to social channels. The club reports that it has also improved marketing, social customer care, social risk management and compliance through its simple platform.
SocialSignIn’s powerful but user-friendly set of features enables clients like Edgbaston to track key metrics such as sentiment, influence and user response times. This data has helped Edgbaston improve its relationship with cricket fans and their success was recognised at the ECB Business of Cricket Awards as it took home the County Marketing Award and the Major Match Marketing Award, thanks largely to the way it used social channels to improve ticket sales and community engagement as well as raising the profile of all forms of cricket at the ground.