27th of July 2016
Over the past twelve months they have seen an increase in turnover to £101m, 6.9m visitors through doors, over 90 new full-time team members and an increase in Facebook followers to 1.2m. The Deltic Group has seen great progress and with the opening of their new Birmingham-based flagship PRYZM venue and potential investments identified in Nottingham, Bournemouth and Colchester, they are confident that their success will continue over the next twelve months.
“The Deltic Group has embraced the opportunities offered by engaging with its customers via social media. We know that our target audience is extremely active on social media so it’s the perfect opportunity for us to communicate with them. With SocialSignIn we have been able to create a large, loyal and active social following, keeping us relevant and popular.” said Tim Howard, Head of Marketing and Central Operations.
Using complete social platform, SocialSignIn, The Deltic Group has successfully integrated social media into their marketing and customer relations strategies – granting their Venue Managers social media access and enabling them to engage with their audience on a localised level. With the ability to create better brand awareness and healthier relationships with their clubbers on social media, The Deltic Group has seen pre-booked sales grow by 282% to £6.5m – and this is all driven by social media and customer understanding.